Black Mirror's tuckersoft.net drew a reported $5,101 bid
Netflix gave its fictional games studio a real website. Years later, its domain reached auction with a $136 appraisal.
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In Netflix's Black Mirror: Bandersnatch, Tuckersoft was a fictional games company. Netflix made tuckersoft.net a working website, complete with a game fans could download. Last week, the domain appeared at GoDaddy Auctions.
Designer Jaclyn Kessel says her team built the retro site for Netflix, with Easter eggs for fans to find. When the film came out, The Verge reported that visitors could play Nohzdyve, the game from the story, through an emulator. GoDaddy valued tuckersoft.net at $136 when it appeared at auction.
On the auction's final day, the last bid we saw rose from $95 late in the morning to $3,060 in the afternoon. Our final observation came before the scheduled end.
CatchSEO's later report lists a $5,101 closing bid and 25 bids for tuckersoft.net. The report does not confirm payment or transfer. Years after Netflix built the site, its domain drew bids far above GoDaddy's estimate.
Our table uses the bids we last saw, so tuckersoft.net appears at $3,060 here. It sits alongside seven larger observations from October 20 through midday October 26 (UTC). The full results show the rest.
| Domain | Last observed bid | Bids | Marketplace | Date |
|---|---|---|---|---|
| traderx.com | $25,550 | 106 | GoDaddy | 21 Oct |
| bee.org | $22,138 | 58 | GoDaddy | 20 Oct |
| 33567.com | $19,500 | 88 | GoDaddy | 23 Oct |
| 8609.com | $17,092 | 114 | GoDaddy | 26 Oct |
| canoo.com | $14,250 | 46 | GoDaddy | 20 Oct |
| arturo.com | $14,000 | 138 | DropCatch | 23 Oct |
| fobet.com | $12,027 | 69 | GoDaddy | 24 Oct |
| tuckersoft.net | $3,060 | 15 | GoDaddy | 24 Oct |
Thanks for reading. The next issue is on Tuesday 3 November.
Andrew
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