Be the only name they see at the moment they decide.

Rolling monthly, no contract

Every category is a monthly subscription. No minimum term, no annual commitment. Cancel whenever you like.

First refusal at renewal

A category is never offered to anyone else while its sponsor is in good standing. If a subscription lapses, it runs to the end of the month already paid for, and the outgoing sponsor is offered the category first, at whatever the card says at that point, for seven days before it goes to the next buyer.

Your price is held for 12 months

The listed rate you are quoted is the rate you pay from the first month, and it is held for the first 12 months of an unbroken subscription. After that, we give 90 days' notice of any change to your rate, and you can still cancel any month. The card is re-read against its comparables and its measurements each quarter. A change applies to new subscriptions at once; an existing subscription gets it only after its first 12 months, and only after 90 days' notice. If you cancel and come back, you come back on whatever the card says then.

Clicks are measured, not promised

The click counts are what the placements measured over the window, shown so you can work out an effective rate, and reported to you every month.

Exclusivity

One sponsor per category, and one sponsor per position inside it. The site cannot be published with two sponsors on the same position; the check runs before every release.

Reporting

A delivery report every month: impressions, genuine clicks and how each placement performed, split by placement. Available on request at any point, not only at renewal.

Disclosure

Every paid placement is labelled. The words "Sponsored by {name} · paid placement" sit in a band across the top of the unit, above your headline and before anything you have written. The label is part of the unit itself, not a separate element: if the unit renders the label renders with it, and it cannot be styled, moved or switched off. Every link out of a paid placement is marked as sponsored for search engines.

Creative

No image assets, no third-party script, no tracking pixel. A sponsored unit is the site's own component carrying your name, one line of copy and your destination, so it survives content blockers and cannot slow the page down. Send us a name, a line and a URL.

Never for sale

Estimates and rankings

No sponsor changes an estimate, a rank, a screening threshold or the order of a list.

Editorial and guides

No sponsored articles, no paid guides, no paid mentions inside written content.

The accuracy page

/about/accuracy runs no commercial units.