Advertise
Be the only name they see at the moment they decide.
Every month domain investors click out of HumbleWorth about 6,800 times to register, sell, catch or research a name they have just valued. Four desks, one sponsor each. Take a desk and yours is the only name on it.
| Desk | Clicks | Month |
|---|---|---|
| Registrars works out to $0.17 a click | 3,003 | $500 |
| Marketplaces and brokers works out to $0.29 a click | 1,914 | $550 |
| Drop-catchers and backorder services works out to $0.23 a click | 547 | $125 |
| Domain research, history and appraisal tools works out to $0.15 a click | 649 | $100 |
| Valuation sidebar works out to $0.52 a click | 724 | $380 |
| Presented by, Daily Gems priced per reader | — | $150 |
| Whole site every desk and unit, one sponsor | 6,837 | $2,250 |
Every desk and unit separately comes to $1,805. The whole site is $2,250, about 25% more, because it is exclusive across all of them.
Charter sponsors. Each desk has one charter sponsor: the company whose name stands beside these decisions from the beginning. Charter terms are half the listed rate for the first quarter, then the listed rate, held for as long as you stay, with first refusal for as long as you hold the desk. Four desks. Four charter sponsors. The whole site: $1,125 a month for the first quarter, then $2,250.
- Genuine people a month appraising, buying or dropping names
- ~13,800
- Genuine clicks a month out to registrars, marketplaces, catchers and tools
- 6,837
- Valuation visits a month the page where the decision is made
- 23,600
- Share of readers on desktop, 42% in the US, UK, Canada and Australia
- 70%
Almost every reader is appraising a name they own, valuing one they are about to buy, or working a drop list. Measured 17 August 2026 to 2 September 2026.
Four desks. Four moments. One sponsor each.
Inventory is grouped by which buyer wants it. A registrar wants the moment a name is free; a marketplace wants the moment an owner learns what they hold is worth. Every placement on a desk goes to its one sponsor.
01
Registration desk
Registrars
Someone has just found a name nobody owns. Every route from that moment to a registration, on the daily list and on the valuation result, carries one registrar's name: yours.
Suitable for Dynadot, Spaceship, Namecheap, Porkbun, Sav.
Priced below DNJournal, Home page leaderboard, 728x90, $550 a month. A registrar's alternative to this desk is its own affiliate link on the same clicks, which paid this site between $138 and $490 a month over fifteen months, on results only and shared with every other registrar the site links to. The desk is priced just above the top of that range, so a registrar pays about what its best affiliate month earned this site and gets the category exclusively on top. The ceiling is DNJournal's home page leaderboard at $550, the shared display position registrars already buy.
Show the 8 placements Hide placements
| Placement | Page | Clicks | Impressions |
|---|---|---|---|
| Today's Gems, per name | /gems | 2,029 | 585,199 |
| Primary registration action | /valuation/single | 540 | 3,194 |
| Recently taken, per name | /gems | 201 | 11,952 |
| Home page Gems module | / | 129 | 9,565 |
| Mobile sticky action | /valuation/single | 83 | 2,532 |
| Registrar pricing, transfer | /resources/registrar-pricing | 12 | – |
| Registrar pricing table | /resources/registrar-pricing | 9 | 44 |
| Expired domains guide | /resources/expired-domains | 0 | – |
| Measured a month | 3,003 | 612,486 |
02
Sell side desk
Marketplaces and brokers
An owner has just learned what a name they hold is worth, on one valuation or across a portfolio of up to 2,000. It is the highest-intent moment on the site, and the only place a seller can be reached as they decide to sell. One marketplace's name is there: yours.
Suitable for Afternic, Sedo, Atom, Dan, SAW, Media Options.
Priced below DomainInvesting, Sidebar unit, 395x125, $1,200 a month. Marketplaces and brokers buy two things elsewhere: a shared leaderboard on DNJournal at $550, the floor, and the one sidebar unit DomainInvesting has left at $1,200, the ceiling. The desk is priced at the floor. At Sedo's median sale and its 15% commission, the buyer-side clicks on this desk are worth in the region of $470 a month to a marketplace at a modest sale rate.
Show the 9 placements Hide placements
| Placement | Page | Clicks | Impressions |
|---|---|---|---|
| Primary marketplace action | /valuation/single | 1,281 | 13,721 |
| Owner listing prompt | /valuation/single | 356 | – |
| Broker follow-up | /valuation/single | 261 | 9,902 |
| Next step, sell | /valuation/single | 4 | – |
| Buy card, next steps | /valuation/single | 0 | 4 |
| After a bulk run | /valuation/bulk | 12 | 56 |
| Bulk result row action | /valuation/bulk | 0 | 32 |
| Bulk high-value summary | /valuation/bulk | 0 | – |
| Fair value guide | /resources/fair-value | 0 | – |
| Measured a month | 1,914 | 23,715 |
03
Drop desk
Drop-catchers and backorder services
Someone is watching names that have not dropped yet and cannot be registered. It is the most-viewed inventory on the site, and every catch-it action on it carries one drop-catcher's name: yours.
Suitable for SnapNames, DropCatch, Park.io, CatchDoms, NameJet.
Priced at NameBio, Featured listing, 30 days, $125 a month. None of the services this desk is sold to pays us anything today, so there is no affiliate commission on a catch competing with a seat here. The one paying backorder link on the site belongs to a registrar, Dynadot, which is a different product bought at a different moment. The ceiling is NameBio's featured listing at $125 for thirty days, which is what Park.io, Catched and GoDaddy Auctions buy today to put names in front of the same investors. The desk is priced at that ceiling and not above it until a backorder has been tracked to it.
Show the 3 placements Hide placements
| Placement | Page | Clicks | Impressions |
|---|---|---|---|
| Upcoming drops, per name | /gems | 529 | 430,696 |
| End of the Gems list | /gems | 18 | 245 |
| Expired domains guide | /resources/expired-domains | 0 | – |
| Measured a month | 547 | 430,941 |
04
Research desk
Domain research, history and appraisal tools
Someone is doing due diligence: what a name used to be, whether it carries a penalty, what its backlinks look like. The valuation raises those questions and hands them to one research tool: yours.
Suitable for dotDB, DomainIQ, DomainTools, Spamzilla, NameBio.
Priced below NameBio, Featured listing, 30 days, $125 a month. Research and appraisal tools mostly run affiliate programmes, dotDB at up to 30%, so a vendor's alternative is a free link that pays on results, worth roughly $55 a month at a modest signup rate. The desk is priced below NameBio's $125 featured listing, the ceiling, at what a vendor pays to make that cost fixed and exclusive.
Show the 8 placements Hide placements
| Placement | Page | Clicks | Impressions |
|---|---|---|---|
| Gems research rail | /gems | 159 | 6,926 |
| Gems inline, after card 30 | /gems | 116 | 5,809 |
| Valuation research step | /valuation/single | 150 | 2,134 |
| Valuation research module | /valuation/single | 120 | – |
| Gems inline, after card 60 | /gems | 62 | 4,802 |
| Bulk research action | /valuation/bulk | 32 | 1,346 |
| Domain history guide | /resources/domain-history | 5 | – |
| Domain history audit | /resources/domain-history | 5 | – |
| Measured a month | 649 | 21,017 |
Open units
Two units belong to no category. Open to anyone endemic.
- Valuation sidebar
- $380/mo
- Presented by, Daily Gems
- $150/mo
The one conventional display unit on the site: a bordered card in the sidebar of a valuation result, desktop only. It sits beside a finished valuation on the page where this site is most read, where DNJournal sells the same size beside news.
Priced at DNJournal, Home page rectangle, 300x250, $380 a month.
Priced at DNJournal's home page 300x250, $380, the same size on the industry's trade publication: the ceiling, and the closest like-for-like unit on the card.
A line and a wordmark under the Daily Gems masthead. It carries no link colour of its own and it changes no ranking, no screening threshold and the order of no name on the list. Priced per reader rather than against a comparable, because no publisher in this niche sells a naming right and nobody clicks a wordmark.
6,891 genuine sessions a month on /gems at about $22 per thousand, rounded to the nearest $25. No published comparable bounds a naming right, so this is the one price on the card set by reader count rather than by a comparable.
Included with your desk
Smaller placements come with the desk they belong to, at no extra charge. Every one of them still goes to one sponsor.
- Build and host
- About 54 genuine clicks a month between them. Included with any desk for a builder or host.
- Escrow and transfer
- About 10 genuine clicks a month. Included with the sell side desk where the sponsor also runs escrow.
- Portfolio cleanup
- About 9 genuine clicks a month. Included with the sell side desk.
What the same reach costs elsewhere
Each desk is priced at or below what its buyer already pays for the nearest thing elsewhere, and each row says what differs. Clicks are measured and shown so you can work out your own effective rate.
Each comparable was read on the date shown, and the readings are kept in the repository beside the card.
DNJournal, Home page leaderboard, 728x90
$550/mo
Shared display beside news on the home page of the industry's trade publication, one of eleven positions sold there. Not exclusive, and not beside an action a reader is taking on a specific name.
HumbleWorth, registration desk: $500 a month.
Read 4 September 2026
DNJournal, Home page rectangle, 300x250
$380/mo
The same shared home page, in the size this card's sidebar uses. DNJournal publishes no traffic figures, so nothing about reach can be compared.
HumbleWorth, valuation sidebar: $380 a month.
Read 4 September 2026
DNJournal, All eleven home page positions, gross
$3,230/mo
What every home page position lists for if one buyer took them all; its 15% prepay discount takes that to $2,746. Display beside news on one page, not every commercial action on a site.
HumbleWorth, whole site: $2,250 a month.
Read 4 September 2026
DomainInvesting, Sidebar unit, 395x125
$1,200/mo
One sidebar unit on a domain-investing blog with traffic of a similar order to this site, the only unit it lists as available. A single shared unit, not a site buy: it bounds the whole-site price from below.
HumbleWorth, sell side desk: $550 a month.
Read 4 September 2026
Domaining, Sponsored headline, $100 a day, at a 30-day pace
$3,000/mo
One sponsored headline over the news feed of the industry aggregator, sold by the day with a three-day maximum and no bulk discount. A single slot at a rate nobody buys for a month: an upper cross-check, not a site buy.
HumbleWorth, whole site: $2,250 a month.
Read 4 September 2026
NameBio, Featured listing, 30 days
$125/mo
A rotating listing at the top of every page of the sales database, bought by auction houses, drop-catchers and marketplaces to promote names to investors. It rotates with other listings rather than being exclusive.
HumbleWorth, drop desk: $125 a month.
HumbleWorth, research desk: $100 a month.
Read 4 September 2026
The whole site, against the market
Taking the whole site is every desk and both units, with no other sponsor anywhere, and it is checked against what taking over a comparable title costs. The band is $2,000 to $3,250 a month, and the whole site is $2,250.
No publisher in this niche sells a whole-site exclusive, so there is no direct comparable for this price. It is checked against three market rates instead. DomainInvesting sells one sidebar unit at $1,200 with everything else sold out, so taking a whole site on similar traffic must cost more than one unit: that is the low end, $2,000. DNJournal's eleven home page positions gross $3,230, and one Domaining headline at a 30-day pace is $3,000: the high end is the larger of the two, rounded up to a $25 step, $3,250. Inside that band the price is the desks and units added together plus about a quarter for exclusivity across all of them, the low end of the 25% to 50% general sponsorship benchmarks put on category exclusivity.
- DomainInvesting, Sidebar unit, 395x125 $1,200
- DNJournal, All eleven home page positions, gross $3,230
- Domaining, Sponsored headline, $100 a day, at a 30-day pace $3,000
- The band, and the price inside it $2,000–$3,250 · $2,250
Terms
Month to month. No contract. Cancel any month, and your rate is held for as long as you stay.
- Charter terms
- The charter sponsor of a desk pays half the listed rate for the first quarter, from the desk's first live day. From the fourth month the desk continues at the listed rate, which is then held for as long as the subscription runs.
- Rolling monthly, no contract
- Every desk is a monthly subscription. No minimum term, no annual commitment. Cancel whenever you like.
- First refusal at renewal
- A desk is never offered to anyone else while its sponsor is in good standing. If a subscription lapses, it runs to the end of the month already paid for, and the outgoing sponsor is offered the desk first, at whatever the card says at that point, for seven days before it goes to the next buyer.
- Your price is held while you stay
- The listed rate you are quoted is the rate you keep for as long as the subscription runs unbroken; the charter quarter is the one exception, and it ends after its three months. If you cancel and come back, you come back on whatever the card says then. The card is re-read against its comparables and its measurements each quarter, and a change applies to new subscriptions only.
- Clicks are measured, not promised
- The click counts are what the placements measured over the window, shown so you can work out an effective rate, and reported to you every month.
- Exclusivity
- One sponsor per desk, and one sponsor per placement on it, enforced in code. Two campaigns claiming the same slot fails the build before it ships.
- Reporting
- A delivery report every month: impressions, genuine clicks and how each placement performed, split by placement. Available on request at any point, not only at renewal.
- Disclosure
- Every unit renders "Sponsored by {name} · paid placement" adjacent to the action, and every outbound link carries rel="sponsored". Not negotiable and not removable at any price.
- Creative
- No image assets, no third-party script, no tracking pixel. A sponsored unit is the site's own component carrying your name, one line of copy and your destination, so it survives content blockers and cannot slow the page down. Send us a name, a line and a URL.
Never for sale
- Estimates and rankings
- No sponsor changes an estimate, a rank, a screening threshold or the order of a list.
- Editorial and guides
- No sponsored articles, no paid guides, no paid mentions inside written content.
- The accuracy page
- /about/accuracy runs no commercial units.
Audience from GA4; clicks from the redirect counters and impressions from the impression beacon, 17 August 2026 to 2 September 2026, genuine traffic only.
- Valuation result /valuation/single
- 23,626 sessions
- Home /
- 19,548 sessions
- Daily Gems /gems
- 6,891 sessions
- Bulk valuation /valuation/bulk
- 3,379 sessions
Take your desk.
Tell us which desk. You'll hear back the same day with the current month's delivery for its placements, and be live within the week.